Seminar focuses on managing brands online

Mardev has announced a B2B Marketing seminar focused on safeguarding and managing brands in the digital world, which will take place at the Brewery in London on 30 June 2010.

The seminar will show attendees how to develop an effective 'push' strategy to better manage their brand's reputation and influence market opinion online.

PR has been transformed since the advancement of digital technologies.

It can increase brands' ranking on search engines, drive quality to their website and allow marketers to better manage their brand online.

B2B Marketing's online PR seminar will offer insight on how best to use this channel to: monitor online conversations so marketers can engage with their audience and develop strategies to manage positive and negative brand perceptions; increase visibility to search engines to drive more relevant traffic to the website; and understand how to use monitoring tools to track media coverage and measure return on investment.

The seminar is aimed at: PR managers, directors and other PR professionals; heads of marketing; marketing managers; marketing executives; content marketing specialises; SEO and SEM managers; social media specialists; digital marketing specialists; account managers; and account executives.

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