Mardev demonstrates online data delivery tool

Mardev has demonstrated its Mardev Online data delivery tool during the Technology for Marketing and Advertising (TFMandA) event on 23-24 February at Earls Court, London.

Visitors to the event were shown how researching, purchasing and downloading business-to-business (B2B) prospects can be made easy by using Mardev's Decisionmaker UK database.

Mardev Online gives users the ability to define their target audience with recently added selection features, including drive time/drive distance and legal status, risk indicator or years trading as well as geography, business activities, job function/title, company size, site status and IT selections.

Zina Manda, director at Mardev, explained that previously, minimum order values have made the data inaccessible to smaller businesses.

Data that was previously out of reach for smaller business users and sales people looking to generate new business leads is now available to all comers, regardless of the size of their budget, Manda added.

Mardev's software was developed by Blue Tahiti Software, which conducted the live demonstrations at TFMandA.

Mardev also discussed its three automated lead-generation packages, designated Clever, Brilliant and Genius, which form part of the company's Smart Marketing Suite of products.

These packages include a choice of services including data audits, data enhancement, data matching, multi-touch campaign management, lead scoring and nurturing, consultancy and training.

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