MMU opens registration for marketing masters

A Manchester Metropolitan University product story

Edited by the Marketingweek Marketplace editorial team Mar 5, 2009

Manchester Metropolitan University (MMU) and Econsultancy have announced that registration is open for the 2009 Masters in Digital Marketing Communications (MSc) student intake.

The course is in its third year and is recognised for combining top-quality tutorial and academic support with a strong emphasis on up-to-date digital marketing practice and guidance.

This focus on the development of practical skills for the workplace is achieved by running tuition sessions with specialist Econsultancy trainers with extensive industry experience.

The MSc has been designed specifically to give students skills for the workplace and to fit around their current employment.

Study periods are flexible and students can learn more or less intensively as long as the full programme is completed within five years.

The 2009 syllabus emphasises increasing the effectiveness of the areas of digital marketing that are more crucial to businesses and organisations operating in the current economic climate.

Subject areas within the course units are flexible, allowing students to pick and mix the areas they wish to study.

They include modules such as: web project management; e-mail marketing; online PR and social media marketing; online copywriting; and mobile marketing.

The 2009 intake will start on 21 September 2009.