MMUBS researchers win marketing strategy award
A
Manchester Metropolitan University product story
Edited by the Marketingweek Marketplace editorial team
Jul 9, 2007
Tony Hines, Chair of Doctoral Programmes at MMUBS, and Lee Quinn, ESRC doctoral student at MMUBS, won the Best Paper Award in Marketing Strategy at the Academy of Marketing Conference.
The Academy of Marketing Conference includes the American Marketing Association/Academy of Marketing Joint Biennial Conference and took place in Dublin on 8 July.
There were over 440 papers submitted to this conference.
The paper entitled "Socially constructed realities and the Hidden Face of Market Segmentation" is published in the Journal of Marketing Management Vol21, No5, pp529-544.
Not what you're looking for? Search the site.
Add to My Alerts
Company Manchester Metropolitan University
Category Training, Development and Courses
Google Ads
Contact Manchester Metropolitan University
Related Stories
- Asda sweeps board in supermarket Oscars
- It's back to school for Code Computerlove
- UK office workers lack technology understanding
- Funding secured for creative skills training
- CCSkills celebrates women in creative industries
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
