Lyris case study reveals e-mail marketing benefits
A
Lyris UK product story
Edited by the Marketingweek Marketplace editorial team
Apr 28, 2010
Lyris has announced that Michael Weston, vice-president UK and EMEA sales, will offer a case study presentation on e-mail marketing at Internet World 2010 on 28 April 2010.
In his presentation, Weston will reveal how Matches successfully integrated e-mail marketing with other channels such as social and mobile, and on-store communications to expand reach, engage customers and increase results.
In addition, the case study will highlight how web analytics provided Matches with a more holistic view into campaign results so that it could better understand customer behaviour, deliver more timely information and maximise sales.
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