Lyris launches Perspectives programme at event

Online marketing specialist Lyris has announced that it will be exhibiting at Technology for Marketing and Advertising 2010, and has introduced the Lyris Perspectives programme.

Technology for Marketing and Advertising 2010 is set to be held on 23-24 February at Earls Court 2, London.

At its stand, Lyris experts will share best practices to help marketers develop an integrated online marketing strategy that facilitates conversations, commerce and loyalty that can be managed, measured and monetised.

To help marketers meet the evolving challenges and opportunities of today's online marketing environment, Lyris has introduced Lyris Perspectives - thought-provoking content and discussions for online marketers.

Lyris Perspectives was created to start meaningful conversations and inspire online marketers with new ideas and techniques that will enable them to do their jobs better and increase return on investment.

The first report of the Lyris Perspectives programme is entitled 'Tri-Messaging: Maximising the Impact of Messages and Community Touchpoints Through E-mail, Social and Mobile Experiences'.

It is said to provide practical advice for marketers looking to integrate online channels to better reach audiences, create advocacy and increase revenue.

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