Product category:
Email marketing
News Release from: Lyris UK | Subject: Lyris HQ
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
Lyris HQ shows ROI of integrated online
marketing
Online marketing specialist Lyris UK will showcase its flagship product, Lyris HQ, at Internet World 2008, and demonstrate the ROI delivered by the integrated digital marketing tool.
The company will also demonstrate ListManager, the popular email marketing product on which it has forged its UK reputation In his Internet World Masterclass, 'The Lyris Email Marketing Action Plan' at 11am on Tuesday 29 April, Garin Hobbs, director of international sales at Lyris Technologies, will outline straightforward steps that increase the success of email marketing campaigns
This article was originally published on Marketingservicestalk on 11 Feb 2008 at 8.00am (UK)
Related stories
Lyris HQ offers integrated online marketing tool
Email marketing specialist Lyris UK is launching Lyris HQ to streamline digital marketing campaigns and improve ROI.
Email marketing practices trigger spam filters
A deliverability study from Lyris provides further evidence to dispel the myth that message content is the key reason ISPs filter legitimate email marketing messages into the spam folder.
The presentation will also highlight how good email practice can drive e-commerce revenues, a discipline that Lyris has extended to Lyris HQ.
Lyris HQ enables email marketing and monitoring, web analytics, pay-per-click (PPC) advertising management and web content management.
In an industry first, each component is owned by Lyris so users benefit from the company's ongoing development of integration between the tools.
Further reading
Tate Online selects Lyris UK for email marketing
Tate Online, the UK's most popular arts website according to Hitwise, has expanded and diversified its audience with ListManager from email marketing specialist Lyris UK.
Lyris enhances EmailAdvisor
Version 3.0 of the Lyris EmailAdvisor deliverability solution includes updated ISP reports and email client previews.
They also have one unified source of data that facilitates an in-depth understanding of individual customers based on their unique behaviour across each digital platform.
For example, landing pages can be set up to collect details which then populate email marketing and CRM applications, or track visitor behaviour both at individual and group level.
"Although the accountability of digital marketing has always been a core strength, often marketers are not encouraged to take advantage of this benefit and therefore have little expectation of what can be achieved," said Andrew Robinson, managing director of Lyris UK.
"Lyris HQ seeks to reverse this trend by making it easy to track the response rates and effectiveness of each element of an online campaign, and use these results across other applications.
"With the current economic forecast heralding a squeeze on budgets, marketers will be under even more pressure to demonstrate ROI to the board: Lyris HQ enables them to do this".
Marketing Matters, a full service marketing agency, has started to offer Lyris HQ to its clients.
Martin Tonks, online director at Marketing Matters, explained: "Even in these early days, Lyris HQ is showing tangible results.
"It helps to provide a single view of customers, and therefore enables us to offer our clients the all-important picture of the overall marketing campaign and the effectiveness of each element.
"In an environment of tighter economic constraints, the companies that succeed will be those that operate intelligent and creative strategies - Lyris HQ plays a key role in achieving that".
• Lyris UK: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
