Product category:
Email marketing
News Release from: Lyris UK
Edited by the Marketingservicestalk Editorial
Team on 31 October 2007
Lyris and ClickTracks integrate online
marketing
JL Halsey software brands Lyris UK and ClickTracks are demonstrating a pioneering approach to integrated email marketing, web analytics and web content management
Email marketing specialist Lyris UK and web analytics expert ClickTracks have taken the first step to establish their unique integrated approach to online marketing Visitors to their joint customer forum on 3 October 2007 were given demonstrations and real-life examples of how next generation digital technology will enhance their e-commerce tactics and strategies
This article was originally published on Marketingservicestalk on 7 Jun 2007 at 8.00am (UK)
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The combined core strengths of Lyris and ClickTracks technologies is the only fully integrated offering of its kind and follows JL Halsey's stated goal to provide customers with a seamless platform for email marketing, web analytics and web content management.
This intelligence will provide organisations with an in-depth understanding of how users respond to emails and their subsequent online behaviour, which will enable them to streamline their digital marketing offers and collateral as a result.
The keynote speaker at the event was Martin Bartle, a UK internet pioneer who has worked with companies including boo.com, antfactory.com and luxury online fashion success-story, Net-A-Porter.
Visitors also heard a selection of case studies from Lyris and ClickTracks customers including Sadler's Wells' use of video as part of the online marketing mix to drive ticket sales; CreatorMail's inclusion of dynamic content in emails to increase return on investment for travel sector clients; online sports retailer Kitbag's best practice email marketing to double revenues; and VCCP's search engine campaigns for Somerfield.
Andrew Robinson, managing director of Lyris UK, commented: "The Lyris and ClickTracks offering goes far beyond the current industry trend for partnerships between email marketing and web analytics companies.
"This is the definitive integrated business and will give marketers the ability to truly understand their customers' online behaviour.
"As a result they are better equipped to provide them with offers and information that are timely, relevant and personal - and encourage action".
Peter Biro, chief operating officer for JL Halsey, said: "The jointly hosted event confirms our commitment to excellence in the online arena via the integration of our brands' proven offerings and expertise.
"It is also critical to illustrate to customers how the integration of Lyris and ClickTracks products will deliver real benefits to them".
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