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Lynchpin
All articles from Lynchpin
Gap closing between free and paid-for analytics
A survey by Lynchpin and E-consultancy has revealed that the human touch is still the answer when it comes to understanding online behaviour and shaping digital strategy.
News from Marketingweek Marketplace, 8 July 2009
Digital campaigns 'cannot be viewed in isolation'
Lynchpin has explained the importance of understanding the interactions and reactions between all channels to get a clear sense of the impact of marketing campaigns.
News from Marketingweek Marketplace, 27 May 2009
Getting the most from web analytics tools
Andrew Hood, managing director of Lynchpin, has explained how marketers can get the most from their web analytics tools.
News from Marketingweek Marketplace, 15 April 2009
Lynchpin creates tracking system for Skyscanner
Lynchpin Analytics has been appointed as a partner by Skyscanner to track the revenue it creates for airlines.
News from Marketingweek Marketplace, 24 December 2008
Lynchpin and Knexus offer analytics education
In partnership with rapid learning company Knexus, Lynchpin is helping companies understand the effectiveness of their online spend and how to use analytics to shape business strategy.
News from Marketingweek Marketplace, 27 June 2008
Analytics stifling online growth
Pioneering research just published reveals the analytics sector, originally hyped to provide complete transparency, measurability and accountability for online business, is failing to deliver.
News from Marketingweek Marketplace, 23 May 2008
Featured articles
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Integrated research service is now online
McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.
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Tealeaf provides customer experience insight
Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.
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