Homejames to reposition insurer's online focus
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Lucre product story
Edited by the Marketingweek Marketplace editorial team
Feb 24, 2010
Homejames has been appointed by UIA to help reposition its online focus and support the growth of its home insurance business.
The agency will use a combination of pay-per-click, search engine optimisation and social media techniques across a variety of channels to raise the profile of UIA's home insurance offering and help grow market share.
The strategy will also include reviewing on-site interaction to help improve the conversion rate of visitors to the site.
The activity forms part of UIA's wider plan to increase its share of the online market for general home insurance.
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