Home produces TV advertisement for Grand National
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Lucre product story
Edited by the Marketingweek Marketplace editorial team
Feb 18, 2010
Aintree racecourse has appointed Home to produce the television advertisement for the 2010 John Smith's Grand National.
The campaign will promote the three-day meeting in April, fuelling excitement and injecting glamour while driving bookings via Aintree's online and telephone channels.
The brief was to raise awareness of the three days of the meeting and drive both individual and corporate bookings.
The advert will break on 22 February on ITV1 and Channel Four and will be scheduled around Channel Four's horseracing coverage.
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