Homejames to handle Salton brand paid search

Salton Europe has appointed Homejames to the Russell Hobbs and George Foreman accounts.

The agency will be responsible for providing paid search marketing to raise awareness of the Russell Hobbs and George Foreman websites, appeal to new markets and improve revenue.

As part of the strategy, Homejames will complete an audit of the existing sites to enhance the check-out processes and help increase conversions from both sites.

The agency said it will use a number of specialist analytical tools to determine the customers' journey through the websites.

By understanding elements of both sites that negatively affect conversion, Homejames can make recommendations to improve them and help drive increased sales from the same volume of visitors.

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