RMI gives retail marketing insight at show

Retail Marketing International (RMI) is to share insight into getting the most out of retail marketing at two bespoke seminars at the In-Store Show in London on 29-30 June 2010.

Together with PandG, Saatchi X, the Co-operative and LMG, RMI will share its insight into retail marketing at the In-Store Show's conference theatre.

The presentations will help brands and retailers understand the role of retail communications as part of an integrated communications plan and how to maximise its effectiveness.

The company, formerly known as ABC Media, will also unveil its rebrand to Retail Marketing International, reflecting the growing importance of retail media across the marketing sector.

RMI will provide partners with a range of retail communications skills, from consultancy, planning and media sales to creative services and analysis.

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