Adecco selects Love2reward for benefits package

Love2Reward has revealed that its Love2shop, Love2travel and Love2play products are forming an important part of the flexible employee benefits programme at Adecco.

One of Adecco's challenges is keeping its flexible benefits programme fresh and relevant to a diverse and geographically dispersed workforce.

Since the launch of the overall benefits programme in 2003, which initially only covered 'lifestyle' benefits, voluntary and flexible benefits were subsequently added to the portfolio a year later.

Julie Bowen, head of organisational development at Adecco, said: 'We annually conduct a survey of staff so that they can provide input to what they would like to see offered as part of the programme.

'Currently, in addition to the 'core' elements of pension, life assurance and private medical insurance, the flexible benefits include travel insurance, critical illness, dental and optical insurance, lifescan, wellbeing assessments and a wine club.

'But by far and away the most popular are the Love2reward products, which include Love2shop - the high-street gift voucher, which can be spent at more than 80 different retailers; Love2travel, a one-stop shop for all travel needs; and the Love2play gift card, which gives access to a host of 'experiences' and days out.

Bowen added: 'Each member of our team has a flexible benefits allowance to spend on whatever they want from the portfolio, and the value of that flexible allowance varies from person to person depending on their contractual entitlement.

'We encourage everyone to spend their allowance, no matter how small, because even though they may choose to spend it on a Love2shop voucher, they can purchase to a greater value than their allowance provides and still benefit from the corporate rates that we have negotiated and pass directly onto employees.

'So in the case of the Love2reward range, they can buy at a very favourable discount on face value.

Take-up of the flexible benefits package has grown since launch, to the point where 80 per cent of staff are now active participants, and the value of Love2reward 'purchases' has risen more than 100 per cent in three years and continues to grow.

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