Product category:
Design services
News Release from: Logistik
Edited by the Marketingservicestalk Editorial
Team on 27 April 2007
Logistik rebrands as design and comms
agency
Logistik has launched a new corporate identity celebrating the company's development from an outside events company to a design and communication agency.
Logistik's rebranding signifies a new era for the agency as it continues to strengthen its communications capabilities through its expertise and the facilities it offers Logistik employs over 140 people in Leeds, London and Havant, who work on a variety of brand communication initiatives with many high-profile blue-chip and entertainment companies throughout the UK and Europe
Logistik specialise in live events, design and build, digital and media, communication and brand consultancy and catering.
Dirk Mischendahl, Chairman and founder of Logistik, said: "Over the past ten years the business has changed dramatically - we felt we needed to express this change within our corporate identity and our logo is at the forefront of that".
The launch of Logistik's new website coincides with the corporate identity launch.
The website has been designed and produced in-house and showcases Logistik's experience in all areas of design and communication.
Mischendahl continued: "We felt we needed to redesign the website to enable us to showcase some of the work we have achieved recently.
"We have also added a dedicated blog and news section to keep our clients and suppliers up to date".
Adam Nash, one of Logistik's senior creative designers, created the new logo.
He said: "The logo is designed to have impact and be durable in order to communicate Logistik in its entirety.
"As we are an established and well-recognised company we decided to keep the original mark and Germanic spelling but give the word its own commanding red space.".
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