Branded creates brand strategy for Seesaw
A
Loewy product story
Edited by the Marketingweek Marketplace editorial team
Mar 12, 2010
Branded, the Loewy-owned strategic brand consultancy, has completed the brand positioning for Seesaw, an online television service.
The consultancy developed the brand strategy and messaging for Seesaw.
The brand strategy has since been used as the basis for all of Seesaw's internal and external communications, including the advertising campaign by Fallon.
The agency also coined the name Seesaw, based on the idea that the service allows viewers to watch both current and catch-up programming.
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