Product category:
Integrated marketing
News Release from: Loewy
Edited by the Marketingservicestalk Editorial
Team on 06 September 2007
Epoch wins Unilever brand activation
brief
Bristol-based retail packaging and brand specialist Epoch Design, now part of the fast-growing Loewy family, has secured a brief to develop style guides for every Unilever brand.
The agency aims to deliver over 40 guides covering iconic brands from across the entire Unilever food, home and personal care portfolio, stretching from Lynx to Marmite Epoch has been contracted to carry out this work over a two year period
This article was originally published on Marketingservicestalk on 10 Oct 2007 at 8.00am (UK)
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Epoch's relationship with Unilever spans more than a decade during which time the agency has delivered a broad range of projects from origination work for brand activation, press advertising creative and secondary packaging.
The agency's renowned strategic insight, creative approach and design talent shone through to secure them this major brand development brief.
Epoch account director Tony Steadman said: "This is a great coup for the agency and is testament to the sterling work we have delivered over the years - it's a fantastic way to grow our footprint within Unilever, working with teams across the company's remarkable brand list, and leading, we hope, to further collaboration and business development in the future.
"It's a huge job, one of the biggest of its kind in the fmcg sector, and we're really proud to be one of the first agencies to have picked up a brief of this size and scope".
The agency begins work immediately designing all master brand style guides.
These are a repository for all market, brand and design facts and include brand history and background, details of consumer markets, design dos and don'ts, logo usage and other specifications.
The guides will be produced in DVD and pdf format and will be refreshed every six months.
All of Unilever's below the line agencies and in-house marketing teams will receive the guidelines.
They are a vital tool to ensure that marketing campaigns follow brand parameters and there this is consistency across all communications activity.
Epoch Design's trademark creative talent has won it an international client list, among them Coca-Cola Great Britain, Coca-Cola Enterprises, Unilever Group, Diageo, Oral-B, AkzoNobel, Nokia, Ferrero Rocher and Kickers and was a key factor in its recent acquisition by Loewy.
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