Product category:
Online ad campaigns
News Release from: Locker Room
Edited by the Marketingservicestalk Editorial
Team on 25 February 2008
England and Wales Cricket Board picks
Locker Room
Sports marketing agency Locker Room Sports has been appointed by the England and Wales Cricket Board to handle digital communications for its fans services and membership programme.
Locker Room Sports will use its knowledge of online sports marketing to help the ECB grow and expand the fans database and improve the range, quality and frequency of e-communications with them The ECB fans membership programme will enable fans to get closer to players, get priority ticket access to international matches and have access to a range of other benefits including subscription to All Out Cricket magazine
All proceeds will go directly to the development of the game in England.
Locker Room Sports, a division of Locker Room Media, was selected following a competitive pitch and will now be responsible for driving a range of digital campaigns for the ECB.
In particular, they are tasked with developing an email marketing strategy and managing and developing the design, production and delivery of email newsletters to ECB members.
"We were very impressed with the range of services Locker Room Sports offered, not to mention their proven track record in sports marketing and skills in digital communication," said Will Collinson, ECB Marketing and New Media Manager.
"The relationship with England Cricket fans is very important to the ECB as cricket's popularity continues to go, especially with the Ashes round the corner.
"We see digital as fundamental to this and are confident that Locker Room Sports can take us to the next level".
"The ECB is one of British sport's leading governing bodies and we are excited by the opportunity to work with them to develop and expand their digital services," said Justin Brookfield, MD of Locker Room Sports.
"It's great to see a governing body understanding the requirements of the fans and embracing digital media to build growing and lasting relationships with them".
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