Product category:
Search marketing
News Release from: Locker Room
Edited by the Marketingservicestalk Editorial
Team on 06 November 2007
118 Golf selects Locker Room for search
Integrated digital agency Locker Room Media is to provide search engine and affiliate marketing services for online retailer of high quality golf equipment 118 Golf.
Locker Room Media will use its experience in online sports retailing with brands like the FA, ECB, Littlewoods and Kitbag.com to maximise commercial success for 118 Golf and elevate the company's competitive standing in the market 118 Golf, so-called because it offers to refund 118 per cent of the difference on any like-for-like online price as credit to the customers account, offers customers a wide range of golfing goods to suit golfers of any ability
By managing 118 Golf's affiliate network, Locker Room Media will maximise the effectiveness of their online activity by increasing conversions and reducing cost-per-click (CPC) while also extending the reach of 118 Golf's range of innovative golfing products to a wider market by increasing traffic to the online store.
"Locker Room Media really impressed us with their understanding of both our business model and our marketplace," commented Mike Gosheron, sales and marketing director of 118 Golf.
"They have a thoroughly professional approach to online marketing and we believe by working with them we can achieve significant gains in our CPC and affiliate marketing programmes.
"Along with our other strategic partners, we see Locker Room as a key part of our ongoing success in becoming Europe's leading online golf retailer".
"We see enormous potential in 118 Golf and are excited about having the opportunity to help maximise the return on their marketing budgets while growing their business," said Justin Brookfield, MD of Locker Room Media.
"Our expertise in digital marketing coupled with our experience in online sports retail puts us in the perfect position to help 118 Golf to achieve its objective of becoming the market leader over the next two years".
Locker Room is a leading provider of fully integrated digital marketing services.
The team's broad range of expertise means that every campaign is tailored to meet the individual digital objectives of each client focusing on delivering maximum return on investment at every opportunity.
The range of digital marketing techniques offered by Locker Room includes media planning and buying, affiliate management, search marketing, sponsorship, eCRM and creative production.
Locker Room has two specialist divisions: Locker Room Media which provides integrated digital marketing campaigns for online brands such as Ann Summers, Jones Bootmaker and Pets At Home; and Locker Room Sport - focused on helping companies involved in sports sponsorship maximise the return on their investment by leveraging the full potential of digital marketing opportunities.
Locker Room Sport clients include Thomas Cook Sports, IMG and the ECB.
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