Product category:
Database management, list services
News Release from: Lloyd James Group | Subject: Bauer/Emap Consumer Media Database
Edited by the Marketingservicestalk Editorial
Team on 13 February 2008
Get Closer to Bauer Consumer Media
customers
Bauer Consumer Media has relaunched the Consumer Media Database of brands recently purchased from Emap, which incorporates 1 million postal addresses and 600,000 active email addresses.
Managed exclusively by Lloyd James Group, the Consumer Media Database portfolio features some of the most recognisable household names in the country, including Heat, Grazia, Closer, FHM, Empire, Today's Golfer, MATCH, and Motorcycle News The database is sourced through subscriptions, reader offer and mail-order buyers, competition entrants and website registrations
This article was originally published on Marketingservicestalk on 15 Oct 2007 at 8.00am (UK)
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The files include buyers with special interests such as cars, golfing and fashion, with the Masterfile made up of all consumer magazine titles, websites and radio brands - totalling 1 million names across all consumer types and split equally between men and women.
List buyers can select consumers by title or by wider interest category groups such as outdoor pursuits, music and film, grey market and automotive.
Alex Pickering, Head of Data Services at Bauer Consumer Media, said: "We appointed Lloyd James Group to manage the Consumer Media Database because of their experience, credentials and reputation as list managers.
"With the proven expertise of their sales and marketing team in proactively and responsibly selling data, mixed with a strong strategic approach to data strategy, Lloyd James Group are the ideal partner to help ensure our database remains relevant and popular for list buyers while meeting our media sales strategy - ultimately driving our business forward".
Declan Boyle, Head of List and Media Management at Lloyd James Group, commented: "Bauer Consumer Media is a prestigious addition to our expanding portfolio and we are excited to have the opportunity to work with such powerful brands.
"These data sets will prove to be highly responsive and we have already focused strategically on the datafiles for opportunities to make them more attractive for list buyers.
"We are looking forward to making Bauer a highly profitable option - both for our data buyers and for Bauer itself".
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