Somerfield magazine 'gets fresh' with customers

Advertisers are now able to target Somerfield customers through inserts in the store's customer magazine, managed by the Lloyd James Group's list and media management team.

A high street supermarket with stores in prominent locations throughout the UK, Somerfield offers high-quality food with a particular emphasis on fresh foods and convenient shopping.

In the current competitive food retail market, Somerfield has focused on its clear strength: providing shoppers with an easy alternative to the larger out-of-town supermarkets while maintaining a commitment to fresh, quality foods.

Launched in 1989, the Somerfield customer magazine is a full-colour, glossy magazine that is free of charge to customers and has regular features such as Get Fresh, Make it Tonight and Wine News, as well as meal solutions and hints and tips on planning kitchen activities.

The magazine frequency is 13 times a year and the mailing volume is 1.2 million, although as it is available free in-store via purpose-built holders, the readership is around 2.7 million.

The rate is competitive at GBP45 per thousand and there is minimum order of 100,000 inserts.

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