Lloyd James rebrands bureau as Cordis

Always at the forefront of direct marketing services, The Lloyd James Group is set to lead the way with Cordis, its rebranded bureau operation.

Cordis, which specialises in data processing/hygiene, database design and management, customer segmentation and analytics, was created to provide bespoke data packages in response to clients' ever-increasing need for tailor-made, business specific systems.

No ordinary bureau, the Cordis offering is based on five key elements which optimise direct marketing communications: Verify - An up-to-date name and address resource to verify that prospects have recently been resident at the address held; Unify - Advanced matching software to quickly find, group and deduplicate records, providing an accurate single view data resource; Purify - A balanced and trusted data suppression service without costly overkill; Identify - Predictive analysis which uncovers customers and prospects with the most future potential; Simplify - Bespoke outsourced data management and database hosting solutions for marketing applications.

The database has been properly built, processed, analysed and hosted by one of the largest, most experienced bureaux in the UK.

Our integrated bureau services, technical expertise and superior software tools can satisfy any direct marketing goal - turning data assets into business success.

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