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Lloyd James Group
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Mail inserts reach both young and old consumers
Research by Lloyd James has revealed that inserts in mail reach younger buyers as well as older consumers.
News from Marketingweek Marketplace, 16 September 2009
Segmentation system available through Lloyd James
Marketing Metrix has made its geodemographic segmentation system, Citizen, available to data buyers through Lloyd James Group's list and media management division.
News from Marketingweek Marketplace, 30 June 2009
Attracting new customers 'as important as CRM'
A study by Lloyd James has revealed that while financial directors and managers from big companies favour courting new business in the current economic climate, smaller firms remain cautious.
News from Marketingweek Marketplace, 7 May 2009
Lloyd James manages Unite insert programme
Unite is offering marketers access to 1.2 million of its two million members via inserts in United Magazine, appointing Lloyd James Group to manage the insert programme.
News from Marketingweek Marketplace, 3 February 2009
Lloyd James to manage Jackpot customer list
Jackpot UK has announced that it is handing over the management of its customer list to Lloyd James Group.
News from Marketingweek Marketplace, 9 January 2009
Lloyd James Group launches Prime prospect database
Lloyd James Group has launched Prime, a central prospect database solution for new customer acquisition campaigns seeking to improve response rates and return on investment.
News from Marketingweek Marketplace, 9 December 2008
Lloyd James Group to manage credit card inserts
Lloyd James Group has announced that Marbles and Beneficial credit cards have appointed the company as manager of their statement mailing inserts.
News from Marketingweek Marketplace, 1 December 2008
Lloyd James acquires list broking business
Data solutions specialist Lloyd James Group has acquired Dudley Jenkins's list broking business from DLG in a step that bolsters LJG as a big player in the UK data broking sector.
News from Marketingweek Marketplace, 4 July 2008
Get Closer to Bauer Consumer Media customers
Bauer Consumer Media has relaunched the Consumer Media Database of brands recently purchased from Emap, which incorporates 1 million postal addresses and 600,000 active email addresses.
News from Marketingweek Marketplace, 13 February 2008
Names added for French homewares mailing list
Following a buoyant festive period, the mail-order database for Dibor, which offers French style for the home, has been refreshed to include nearly 5,000 new names.
News from Marketingweek Marketplace, 24 January 2008
Somerfield magazine 'gets fresh' with customers
Advertisers are now able to target Somerfield customers through inserts in the store's customer magazine, managed by the Lloyd James Group's list and media management team.
News from Marketingweek Marketplace, 2 November 2007
Lloyd James rebrands bureau as Cordis
Always at the forefront of direct marketing services, The Lloyd James Group is set to lead the way with Cordis, its rebranded bureau operation.
News from Marketingweek Marketplace, 25 October 2007
Lloyd James Group get Connected
The Lloyd James Group, one of the UK's largest independent providers of data services, has been awarded 'best work by a list broker' at the 2007 Connect Awards in London.
News from Marketingweek Marketplace, 23 October 2007
Dibor Mail Order database now available
Dibor Mail Order has made its database of 80,000 affluent mail-order buyers available through Lloyd James Group's List and Media Management team.
News from Marketingweek Marketplace, 15 October 2007
Featured articles
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Totally Dynamic wraps cars for pop-star promotion
Totally Dynamic has been selected to wrap two promotional vehicles - a Rolls-Royce Phantom and a Bentley Arnage T - to promote Mariah Carey and Angel Champagne.
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PRTC announces creative writing for PR workshop
The PR Training Centre (PRTC) has announced that the one-day Creative Writing for Public Relations workshop will take place on 8 February 2010 in Covent Garden, London.
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