Lixto launches Price Intelligent Suite SaaS

A Lixto product story
Edited by the Marketingweek Marketplace editorial team Apr 21, 2010

Lixto Software has released its Price Intelligent Suite of solutions said to deliver real-time competitive price advantage for consumer products and the travel and transport industries.

The rise in consumer online purchasing has increased the need for solutions that provide a view of external market data to help companies maintain visibility of real-time market prices.

For example, a hotel chain that can track room rates offered by its various online resellers, including any bundled offerings such as free breakfast or parking, can dynamically adjust room pricing based on competitive and market conditions to maximise revenue.

Lixto's software-as-a-service (SaaS) solutions are said to provide companies with online pricing analysis to address these issues and help them gather real-time price intelligence from online channels to positively impact the bottom line.

The Price Intelligence Suite has been developed from previous products already available from the company, incorporating proven and new features to help provide better results and information on pricing.

In addition, the SaaS-based Analytics Framework of the new solution is designed to meet the business users' demand for price operations, analytics and strategy.

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