Product category:
Integrated marketing
News Release from: Liquid Communications
Edited by the Marketingservicestalk Editorial
Team on 04 April 2007
Fund management business turns to Liquid
Liquid Communications has been appointed by award-winning Octopus Investments to define and promote its rapidly growing, customer-focused fund management business in 2007 and beyond.
Liquid was awarded the business without a competitive pitch Having worked with the management team at Octopus on a repositioning and a new creative framework for the brand, Liquid will develop a corporate brochure, and redesign their website in the first instance
Octopus, which began seven years ago, offers bespoke investment solutions, including Venture Capital Trusts, Inheritance Tax planning products and Private Equity support to its thousands of customers and has just been named VCT Provider of the Year at this year's Professional Advisor Awards.
The awards celebrate best of breed companies who set the standards for the financial industry.
Liquid managing partner Olly Raeburn said: "Octopus is a dynamic company, going places and we are delighted to have the opportunity to work with them on that journey with a portfolio of inspirational customer-focused communications".
Simon Rogerson, CEO of Octopus Investments, said: "Our success comes from listening to our customers, designing investment products that meet their needs and providing a level of service that we believe is unmatched within the industry; we are delighted to be working with a company that holds similar values.".
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