Lingo24 details translation services for marketers

Translation specialist Lingo24 has introduced new service levels that it says are ideal for international marketing requirements.

The first two levels - low-cost First Draft Translation and Fully Managed Service - have been joined by Fully Managed Translation with Style, and Transcreation.

The Fully Managed Translation with Style service adheres to companies' on-brand messaging and is particularly suited for documents that must respect corporate brand and style guidelines.

Transcreation is a full localisation service, offering creative copywriting in a foreign language and is ideal for producing marketing material with culture specific references: for example, new product launch material such as marketing brochures, billboards, adverts and so on.

Transcreation is the art of completely rewriting text in a foreign language.

Lingo24 only uses qualified copywriters with extensive experience in writing creatively to a brief.

Transcreation includes up to three draft versions, with comments and feedback from the client at each stage being incorporated into each subsequent revised version.

All additional consultation and editing service is included in the price.

Lingo24 uses only mother-tongue translators based in the country for which the document is intended.

Since language is organic and reflects cultural change, only in-country translators can produce work that is authentically of its time and place.

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