Line Up handles Indesit 2010 product launch
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Line Up product story
Edited by the Marketingweek Marketplace editorial team
Apr 14, 2010
Line Up has been selected by Indesit to launch the household appliance manufacturer's 2010 product range to UK independent retailers in Andalucia, Spain.
The event production and experiential specialist will handle all aspects of the launch from design and technical production to video and content creation and management of all logistics.
Line Up will also be responsible for all delegate travel to and from the event and will be chartering flights from six UK regional airports.
A total of 400 dealers and their partners are being invited to a secret venue in three groups, each for a three-day, two-night experience.
Overall, the event will run from 26 April to 1 May 2010.
Themed 'Ignite', the main focus of the launch will be the new Hotpoint home cooking appliances.
Each three-day event will feature a mixture of multimedia presentations, interactive product demonstrations, walkthrough experiences and product reveals.
There will also be the chance for retailers to have one-to-one sessions with Indesit sales representatives.
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