Indesit appoints Line Up for retail launch events
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Line Up product story
Edited by the Marketingweek Marketplace editorial team
Mar 12, 2009
Indesit Company has appointed Line Up to launch its 2009 range of Hotpoint, Indesit and Cannon products at two events in March.
The first will be staged at the Ritz-Carlton in County Wicklow, Ireland, on 10 March.
This marks the first time that Indesit Company has staged a dedicated launch in Ireland and more than 200 independent retailers from the country are expected to attend.
The second event, which will take place between 29 March and 1 April, will be held at Battersea Evolution in London.
Here, a total of 900 delegates are expected to attend, in groups of 300 at a time.
Each event will feature a mixture of multi-media presentations, interactive product exhibitions and dinner with entertainment.
Line Up is providing a complete solution for both events, from design and technical production to video creation and management of all logistics.
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