Saatchi and Saatchi X creates retail campaign
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Limelight PR product story
Edited by the Marketingweek Marketplace editorial team
Aug 6, 2010
Saatchi and Saatchi X has been appointed by Diageo Global Travel and Middle East to work on a range of international projects, the first of which is an integrated global retail campaign for Smirnoff.
This campaign will run in travel retail environments such as airport terminals, on board aeroplanes, in border stores and on board cruise liners.
It will include advertising, in-flight, experiential, digital, and in-store activity, and will aim to engage leisure travellers in an 'immersive' experience.
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