Division specialises in online consumer surveys

The Data Partnership has launched DP Online, a division that will specialise in online consumer surveys and lead generation.

The company said the online division will complement its existing telephone survey offering and will enable businesses in all markets to collect opted-in, accurate e-mail addresses attached to detailed consumer lifestyle data.

DP Online will power an online survey website branded 'Britain's Voice', which will feature sector-specific surveys and aim to give consumers a regular platform to air their preferences, opinions and motives.

The website will allow customised questions to be placed onto the online survey, enabling companies to collect the consumer information needed to implement targeted and effective e-mail, lead generation or market research campaigns.

Alongside these client-specific questions, DP Online will collect demographic information to enable companies to target consumers by factors such as income, interests and life stage.

The 'Britain's Voice' website has the capability to deliver real-time leads from the survey, allowing companies to communicate instantly with responders that have shown a positive interest in its products and services.

The platform's validation tool ensures that only accurate and responsive leads are supplied to the client, according to the Data Partnership.

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