Product category:
Sports marketing
News Release from: Limelight Sports
Edited by the Marketingservicestalk Editorial
Team on 18 January 2008
Limelight stages 30-a-side football
fundraiser
Limelight Sports is to coordinate one of the UK's largest-ever set of football matches when it stages The Royal British Legion's Poppy Match on 23 February 2008.
The grassroots sports marketing and project management company created the event from scratch and has won a new contract to run and manage the initiative, which will see around 1,200 footballers take part in a series of 30-a-side football matches on Hackney Marshes The Poppy Match will raise money for the work of The Royal British Legion, and is particularly designed to attract a younger base of supporters for the Legion's cause
The initiative will require Limelight Sports to assemble five oversized pitches, 20 games, 40 teams and 1,200 footballers, all simultaneously playing.
Each pitch will be divided into five zones and the 30-man squads are split into teams of six.
The teams will be responsible for attacking or defending their zone as they try to pass the ball through the pitch towards the goal.
And to add extra spice there could be as many as five balls on the pitch at any one time.
Andy Anstey, Business Development Director for Limelight Sports, said: "When devising charity fundraising events it is important to make them relevant to the cause, widely accessible and with room for growth; the Poppy Match is a fantastic initiative that really captures the imagination - and hopefully we will help The Royal British Legion to turn this new scheme into a regular annual event".
Teresa Greener, Head of Events at The Royal British Legion, added: "We are thrilled to be working on this unique and exciting event - a fantastic opportunity for people to be involved in a brand new way to support our vital work".
The Royal British Legion protects the interests, welfare and memory of British serving and ex-Service people and their dependants.
Limelight Sports delivers exceptional grassroots sports events with the single guiding principle of changing people's attitudes and behaviour.
It looks to maximise the impact of events by linking them into wider communication or delivery frameworks incorporating marketing and public relations strategies.
Limelight also brings together partnerships across public, private and voluntary sectors and has been instrumental in delivering sustainable long-term outcomes.
Previous and ongoing projects include: Nike RunLondon, Sainsbury's Sport Relief Mile, Swimathon, London Summer of Sport, JPMorgan Chase Corporate Challenge, and The London Youth Games.
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