Liquid creates catalogue and website for Gretsch
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The Liquid Way product story
Edited by the Marketingweek Marketplace editorial team
Jun 9, 2010
The Liquid Way has designed a catalogue and website for Gretsch Drums following its appointment to re-launch the brand into the European market.
Liquid undertook in-depth consumer research across target markets and devised a strategic and creative approach to capture market share, with one focus being the versatility of the Gretsch sound.
It then launched Gretsch's new catalogue and website, featuring a video of the company's ambassador Karl Brazil recording with Renegades (aka Feeder) and photography of Joe Clegg in action (currently drumming with Ellie Goulding).
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