Liquid Way promotes Hitachi external drives
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The Liquid Way product story
Edited by the Marketingweek Marketplace editorial team
Feb 8, 2010
The Liquid Way has been appointed to deliver a pan-European marketing campaign - including advertising - for Hitachi GST and its G-Technology external drives.
The campaign features top European photographers, musicians and filmmakers acting as official ambassadors of the products.
A European website is now live, with ongoing page advertising in titles such as 'Macworld' and 'Macuser' and banner advertising all under the campaign line of 'Driven Creativity'.
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