Product category:
Integrated marketing
News Release from: The Liquid Way
Edited by the Marketingservicestalk Editorial
Team on 19 December 2007
Meridian turns up the volume
Meridian, the high-performance audio-visual business, has appointed The Liquid Way to review its brand and help it move into the luxury market.
Meridian was established 20 years ago by a designer and electrical engineer: the products are cutting edge and appeal to professional, highbrow 'musos' and serious hobbyists This appeal has meant that its products are less accessible to the wider consumer market
This article was originally published on Marketingservicestalk on 22 Oct 2007 at 8.00am (UK)
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As well as raising brand awareness, The Liquid Way's challenge will be to re-position Meridian within the audio-visual and electronics market, redressing the balance between its premium quality and low profile.
The Liquid Way is an integrated agency with a pragmatic approach to branding.
As such, they will work extensively on capturing the future look and feel of Meridian, iron out current inconsistencies and translate this into brand guidelines to aid all associated marketing and advertising agencies.
Following the appointment, The Liquid Way is conducting a full brand audit before rolling out new materials early in 2008.
The Liquid Way, formerly known as Studio Liquid, is an integrated creative agency working with top-tier brands.
The agency advises clients at both a strategic and implementation level offering creative solutions which deliver business results through a range of media including brand creation, direct marketing, live events, interactive and website creation, Print, advertising, interiors and exhibitions.
Brands working with Liquid include Bentley Motors, Samsung Electronics, Samsung Mobile, Bang and Olufsen, Qantas Airways, Land Securities, and American Airlines.
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