Lifestyles to collect French and Spanish data

A Lifestyles Online product story

Edited by the Marketingweek Marketplace editorial team Apr 25, 2008

Lifestyles Online, the pan-European lead generation and data agency, has launched consumer-facing sites in France and Spain to collect consumer data.

The French and Spanish sites mirror the Lifestyles Online UK site, which since launch in 2006 has established itself as a leading provider of the most responsive consumer prospect data in the UK.

The site gathers over 130,000 new registrations per month, delivering new customers for clients such as Cheapflights, NSPCC, American Express, USwitch, Littlewoods and ASOS.com.

Lifestyles Online France launches to the marketplace with a data file of over 150,000 French consumer contacts, currently growing at a rate of 50,000 additional names each month.

Lifestyles Online has set up an office in Paris, which is to be managed by Quentin Sabanowski.

A Madrid office is scheduled to open in the next quarter, managed by Ivan Jorge Gadeschi.

All of the files hold name, validated postal and email addresses and key lifestyles and geo-demographic targeting information.

The data is available to rent for both on and offline communication programmes.

Alongside the list rental proposition, Lifestyles Online also delivers new customers through lead generation.

The Lifestyles Online model works by using country specific entertainment sites to gather consumer leads.

The bespoke technology profiles users at entry and displays appropriate brand sponsored prize draws.

Users can then opt in to receive communication from that brand, which is delivered in minutes thereby immediately triggering the conversion process.

Craig Carr, Founder and Director of Lifestyles Online, said: "With the launch of pretagagner.fr and ganagratis.es we are not only opening up our facility to work with Spanish and French brands but also to facilitate pan-European campaigns for UK based clients.

"We understand that list rental and lead generation are relatively new tactics for Spanish and French brands.

so we are educating this market on best practices with our real-time consumer acquisition approach, which has been the driver behind our success in the UK".