Lifestyles Online assign email delivery to Lyris

Pan-European data agency Lifestyles Online has purchased Lyris ListManager to manage email delivery for in-house European activity and for clients in the UK, Germany, France and Spain.

Lifestyles Online delivers over 3 million emails a week on behalf of its client base, including American Express, Littlewoods Bingo, NSPCC, Cheapflights, Uswitch, and Experian.

Typically these emails are triggered by a prospective client opting in to receive brand information from one of Lifestyles Online consumer-facing websites.

The customer requests information from the brand and Lifestyles immediately delivers a corresponding email to start the process of converting that prospect to a full customer.

Lifestyles Online also offers data, and corresponding delivery, on a list rental basis, from its 1.5 million strong file.

This enables partners to communicate with numerous potential customers in one push.

Dave Beyer, Operations Manager at Lifestyles Online, commented on the selection of Lyris ListManager: "Each country that Lifestyles Online has expanded into has brought with it a new set of challenges to ensure access to the inbox; in each European market, we are experiencing that deliverability practices are becoming as important as any other component in the email marketing process.

"Lyris has the flexibility and tools we require to be ahead of the game in each country, so our clients can be confident that we will deliver their messages".

Andrew Robinson, Managing Director of Lyris UK, commented: "Lifestyles Online is building an extensive consumer data file across Europe and it recognises that its supporting systems must reflect the size and reputation of its business.

"Lyris provides the technology to manage complex email campaigns, as well the knowledge and support required to ensure that messages are delivered to the inbox".

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