Product category:
Point of purchase, retail design
News Release from: Live and Breathe
Edited by the Marketingservicestalk Editorial
Team on 28 November 2007
Live and Breathe secures fashion briefs
Creative retail marketing agency Live and Breathe has won the brief to create press, DM and in-store campaigns for two Berwin and Berwin fashion brands, Paul Costelloe and Daniel Hechter.
Berwin and Berwin is one of Europe's largest suit labels and a key player in the manufacture and distribution of men's tailored garments to the UK and European markets The agency will promote the launch of the first-ever menswear collection from established British fashion label, Paul Costelloe, shortly to be available in selected department stores across the UK
This article was originally published on Marketingservicestalk on 10 Dec 2007 at 8.00am (UK)
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Live and Breathe delivers in-store for New Balance
Creative retail marketing agency Live and Breathe has delivered a range of eye-catching pink in-store support materials for Walk the Walk official sportswear sponsor New Balance.
A similarly structured campaign will be delivered from December for one of Berwin and Berwin's famous licensed brands Daniel Hechter - the father of ready-to-wear fashion and world-renowned designer of formal and casual menswear.
Nick Gray, Live and Breathe MD, who began his career at Ben Sherman, now also a Berwin and Berwin licensed brand, comments: "Live and Breathe is a new type of retail agency that understands shops and shoppers inside out.
"Our strength lies in developing brand campaigns from drawing board to high street for the complete media mix of magazine page to shop floor at the pace that the fast moving retail sector demands".
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