Product category:
Point of purchase, retail design
News Release from: Live and Breathe
Edited by the Marketingservicestalk Editorial
Team on 14 September 2007
Live and Breathe unveils retail ideas
positioning
Live and Breathe launches this month as a specialist retail communications agency.
The agency has been created from the merger of London-based Explosive and Leeds-based MSC The newly merged operation is positioned as a "creative retail marketing" agency marrying ground-breaking creative ideas with efficient, detailed delivery
This article was originally published on Marketingservicestalk on 10 Dec 2007 at 8.00am (UK)
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Live and Breathe has a headcount of 40 staff and has two creative studios.
It is led by CEO Stuart Mitchell, Chairman Adrian Watts and MD Nick Gray.
The agency's London office is in Regent Street, the heart of the West End.
The Leeds office taps into the city's status as the north's number one retail destination.
Between them, MSC and Explosive have almost 30 years' experience servicing retail clients.
Their combined firepower in the shape of newly formed Live and Breathe positions them as one of only a handful of retail communications specialists.
The agency has in-depth understanding and experience of retail operations, from mass-market chains to the most fashionable flagship stores and the trends affecting this fast-moving sector.
It delivers a full service for retail clients including advertising, direct mail, digital, literature, promotions, packaging and point-of sale.
Live and Breathe has a broad retail client portfolio including Bond Street, Habitat, MandS, Peacocks, Sainsbury's, and WHSmith as well as a mix of food and leisure accounts including Arla Foods, General Mills, Hi-Tec, Northern Foods, Showcase Cinemas, Sky and UKTV.
Explosive, one part of the Live and Breathe marriage was established in 1996 as a creative communications agency with a diverse portfolio of clients covering fashion, entertainment, fitness, food, lifestyle, events, youth and b2b.
Explosive is headed up by MD Nick Gray who becomes MD of Live and Breathe.
The MSC Group was established by Adrian Watts and Stuart Mitchell in 1989 in Leeds with a primary focus on the retail and food sector.
MSC Chairman Adrian Watts and CEO Stuart Mitchell retain the same roles in the new Live and Breathe operation.
Mitchell commented: "Explosive and MSC joined forces originally in 2002; since then it has become clear to us that both parties have complementary skills which dovetail together beautifully.
"The time has now arrived for us to join together more closely for the benefit of our clients who will be able to call upon a spectrum of services from strategy to delivery.
"As one company we are a force to be reckoned with and have a proven and compelling offer in retail communications".
Nick Gray, MD, continued: "The launch of Live and Breathe allows us to package and position what we do with total clarity; retailing will continue to change and evolve at breakneck speed.
"Retailers need an agency that can balance an intuitive understanding of the market with superb delivery and help drive sales.
"The High Street is continually producing better products at an incredible pace and requires agencies with a similar philosophy".
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