Mr Lucky Bags sweetens Ben 10
A
Licensing.biz product story
Edited by the Marketingweek Marketplace editorial team
Jun 24, 2008
Licensing.biz reports that the confectionery manufacturer has signed a licence to produce the Ben 10 Lucky Bag.
Targeting young boys, tweens and teens, the branded bag will contain novelties, activities and confectionery inside a resealable bag and is expected to retail for GBP1.99.
The product complements the firm's character range of bags, which includes Scooby Doo, Barbie, The Simpsons, Polly Pocket, Marvel and SpongeBob Squarepants.
Carl Richarddson, group marketing director for Mr Lucky Bags, said: "Ben 10 is set to be another winning brand for Mr Lucky Bags; it will complement our existing, diverse, licensed range and will further strenghten the growing boys' market sector".
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