Product category:
Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial
Team on 19 June 2008
Incredible Hulk smashes onto mobile
Samantha Loveday of Licensing.biz reports that Marvel has teamed with Hands-On Mobile for a new game featuring the iconic superhero.
With the movie currently doing the business at the box office, Marvel has revealed a tie up with Hands-On Mobile for a game and personalisation content based on The Incredible Hulk Available now from select carriers worldwide, the game allows players to become the Hulk and smash through walls, hurl cars at enemies, scale cityscapes, dodge precision missles and battle The Abomination to seek out a cure to the gamma radiation that poisioned the character
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
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"The Hulk is a character who is beloved by many, and we worked closely with Marvel to develop a mobile game that was true to his legacy," said David White, CEO at Hands-On Mobile.
"Just as we've seen consumers embrace Iron Man, we expect The Incredible Hulk to gain a similar following with an exciting mobile game to complement the film release".
Simon Philips, president of Marvel International, added: "This summer is an exciting time for Marvel and we are excited to be working with Hands-On Mobile to create mobile games that complement our latest big-screen releases including Iron Man and The Incredible Hulk".
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