Product category:
Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial
Team on 03 June 2008
Timmy's flock keeps growing
Samantha Loveday at Licensing.biz reports that Aardman's new pre-school show has secured master toy and publishing deals.
The licensing drive for Timmy is up and running - with Aardman inking the first deals with Vivid Imaginations, Titan and Egmont Vivid has been granted the master toy and worldwide manufacturing rights for the property
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
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"The charming characters and creative story telling effortlessly translate into a great toy line with worldwide appeal," said Emma Sherski, marketing and licensing director at Vivid.
Meanwhile, Egmont UK has picked up UK and Commonwealth publishing rights and, in a separate deal, Titan Magazines will be producing a monthly comic for the UK and Eire.
"It is fantastic that we already have three world-class licensing partners on board for Timmy, and we will be actively looking to find partners in all other open categories for the UK and appoint international agents at the New York Licensing Show in June," said Sean Clarke, head of marketing and licensing at Aardman.
Currently in production, Timmy is scheduled for transmission in 2009 and Aardman will be looking for products to launch from the autumn of that year.
The 52 x ten-minute animated series has already been pre-bought by Disney Channels worldwide, including the US, and has also been pre-bought by Cbeebies in the UK.
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