Product category:
Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial
Team on 01 May 2008
Go to bed with The Beatles
Licensing.biz reports that Caroline Mickler has secured deals for branded sleepwear and bedding based around the Fab Four.
The licensing programme surrounding The Beatles is continuing to grow, with Caroline Mickler - on behalf of Apple Corps - signing up two new licensees Powerplay Textiles and Character World have joined existing licensees including Lee Cooper, Ben Sherman, Kangol, Wedgwood, Halcyon Days and Corgi International
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
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Powerplay Textiles will be offering five styles of Beatles nightwear, three styles of underwear and three styles of socks.
The first phase of roll-out will target the 18 to 35-year-old men's market.
The nightwear line will be launched in stores in September.
Character World, meanwhile, is planning a range of bedding including single and double duvets, curtains, printed cushions, towels and a fleece blanket.
Two designs are planned for the duvets, with matching accessories available for both.
The range will arrive in August.
"Both companies produce the sort of high-quality, stylish, attractive products that Apple Corps is looking for to take merchandise bearing The Beatles brand both to long-term fans and to a whole new generation," said Mickler.
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