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Product category: Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial Team on 01 April 2008

FME grabs Backyardigans

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FremantleMedia has bagged the worldwide home entertainment rights for Nelvana children's property Backyardigans, reports Licensing.biz.

Just ahead of MIPTV, Nelvana has awarded the worldwide home entertainment rights for The Backyardigans to FremantleMedia Enterprises for all territories (excluding Canada and the US) The deal will see up to 60 episodes of the CGI series available internationally on DVD for the first time

Season one will be available in Japan, with seasons two and three to be offered in a number of territories outside of Canada and the US (where the DVDs are already available).

"We are delighted to partner with FME as we continue to launch this inventive series around the world," said Peter Maule, VP of worldwide home entertainment and digital media at Nelvana.

"Their passion for the brand, their distribution network and their ability to partner with our other licensees will ensure that Backyardigans DVDs are available for children everywhere".

Produced by Nick Jr and Nelvana Studios, The Backyardigans is a musical adventure series aimed at children aged two to five.

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