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Nickelodeon develops 600 casual games
A
Licensing.biz product story
Edited by the Marketingservicestalk editorial team
Mar 20, 2008
Licensing.biz has reported that the MTV Networks label is spending $100m on a vast catalogue of mass-market games titles.
Nickelodeon has started to flesh out the $100 million casual games strategy it announced last year, saying it will develop a huge 600 titles in the next few years.
The company said that it has some 25 million unique users already playing the games it has online, with its nearest competitor being Yahoo Games, which reputedly has 15.5 million users.
Video games giant Electronic Arts (presumably via its Pogo.com portal) and Disney have 12 million players each.
Nickelodeon's games will be hosted on a number of sites - according to Yahoo, "that correspond to a variety of kids-related demos: pre-schoolers, tweens, teenage boys, moms".
The report adds: "The greatest growth prospects appear to be with the ones that aim just above the youngest players" - meaning that the games on the channel's Nick.com site will get the biggest push.
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