Product category:
Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial
Team on 04 March 2008
Dexter collectibles on the way
Licensing.biz reports that Showtime and Bif Bang Pow have signed deal for products based on the new original drama Dexter.
The series is starting to make some big waves in the UK, but drama Dexter is already major news in the US - and the licensing deals are starting to come in Showtime Networks - and its agency 360ep - has signed a deal with manufacturer Bif Bang Pow for a line of bobble heads and other figures based on the show
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
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The series follows Dexter Morgan, a forensics expert for the Miami Metro Police Department, who moonlights as a serial killer, although he only kills people who truly deserve it.
"I'm an ardent Showtime enthusiast and a huge fan of Dexter since its beginning in season one," said Jason Lenzi, CEO of Bif Bang Pow.
"Dexter falls right in line with what Bif Bang Pow is trying to achieve: it is a smart, hip series that always keeps you glued to the edge of your seat.
"It's an exciting show and we plan to create equally exciting collectibles to complement it".
The first products are likely to roll out in the US this autumn.
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