Product category:
Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial
Team on 29 February 2008
Lost drive underway for CPLG
Licensing.biz reports that the fourth season of Lost on Sky One comes at the centre of a substantial licensing programme.
As the hit Sky One show Lost returns for its fourth season, CPLG has revealed its latest licensing activity surrounding the mystery drama to Licensing.biz The company is currently targeting teen and young adult viewers and has been given a boost by some healthy ratings
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
Related stories
B2B site arrives for European licensing industry
Intent Media, publisher of eight leading trade publications, has launched the first dedicated online news and networking resource for the European licensing community.
When Season 4 launched on Sky One at 9pm on Sunday 3 February it gained 1.14 million total viewers (based on live data), massively up on the channel's prime time average.
Indeed, the show more than quadrupled Sky One's average prime time total audience, and achieved an audience six times higher than its prime time average with ABC1 men and women aged 16 to 34.
In terms of the licensing programme, GB Eye will be distributing posters and badge packs, predominantly into record retail, as well as game, hobby and specialist stores and across some mass accounts (such as Woolworths).
Bon Bon Buddies has produced Easter egg and mug gift sets exclusively for Woolworths, while Star Images is distributing figures from McFarlane, which are again being sold into game, hobby and specialist stores.
Finally, Titan is producing the official magazine.
• Licensing.biz: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
