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Corgi beams up Star Trek
A
Licensing.biz product story
Edited by the Marketingservicestalk editorial team
Jan 28, 2008
The toy firm has signed a licensing agreement with CBS Consumer Products for the classic movie franchise, reports Licensing.biz.
Ambitious toy company Corgi continues to add high-profile licences to its portfolio, this time sealing a deal for Star Trek with CBS Consumer Products.
The worldwide agreement will allow the firm to launch core collectibles and other product lines based on prop and ship replicas from the forthcoming movie.
The deal also means the products can include electronic and sound components and be manufactured in varying sizes and formats.
Michael Cookson, the firm's CEO, said: "We have continued to work with many partners in renewing licences for brands that we believe are core to our marketplace.
"Star Trek is a licence that has had great resonance with our consumers, and we expect that the new movie will bring a whole new wave of Star Trek enthusiasts.
"The marketplace is excited with the forthcoming movie and our range will mirror that excitement, with releases planned for 2008".
The agreement runs through to 2010.
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