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Aardman eyeing up girls' market
A
Licensing.biz product story
Edited by the Marketingservicestalk editorial team
Nov 19, 2007
Animation specialist Aardman wants to be an expert across all sectors, including children's, family and pre-school, writes Samantha Loveday at Licensing.biz.
After enjoying success with Wallace and Gromit and Shaun the Sheep, as well as looking to enter the pre-school market with Timmy, Aardman has revealed it is now seeking various girls' properties to bolster its portfolio.
Head of licensing and marketing Sean Clarke told Licensing.biz that Aardman is looking at various girls' properties, both in terms of developing its own IP as well as representing a third party.
He said in five years' time he wanted Aardman "to continue to be known for creative excellence, but across all sectors including pre-school, children's and family".
Aardman has enjoyed a busy 2007, establishing Shaun the Sheep as a key property, revamping Wallace and Gromit and revealing new brands Timmy, Chop Socky Chooks and Little J.
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