Product category:
Licensing
News Release from: Licensing.biz
Edited by the Marketingservicestalk Editorial
Team on 23 October 2007
Ben 10 signs up gift licensees
Apparel and gift licensees are the latest to sign up for the popular Cartoon Network property Ben 10.
Cartoon Network is continuing to notch up the deals for boys' property Ben 10, both in the UK and overseas Blues has taken on an apparel licence, while Aykroyds is producing a range of Ben 10 nightwear, Brand International is handling footwear, Roy Lowe will be producing socks and TDP has a line of underwear
This article was originally published on Marketingservicestalk on 28 Sep 2007 at 8.00am (UK)
Related stories
B2B site arrives for European licensing industry
Intent Media, publisher of eight leading trade publications, has launched the first dedicated online news and networking resource for the European licensing community.
In addition to this, Pyramid Posters has come on board with a line of Ben 10 posters, key rings and badges, while Gemma International will roll out cards and gift wrap.
Mr Lucky Bags will also be introducing a range of Ben 10 gift bags.
"We are delighted to be working with all of these companies to continue to build the Ben 10 phenomenon," commented Graham Saltmarsh, UK licensing director at Cartoon Network.
Sales of Ben 10 merchandise continue to be strong, and Cartoon Network is currently in discussions with a number of other major licensees.
In a bid to expand into new territories, the firm has entered into promotional licensing deals with HLL's Kissan and Godrej's Nutrine Maha Lacto candy in India for Ben 10.
Cartoon Network also has plans to release apparel, toys, bed linen, wall paints and books in the territory.
• Licensing.biz: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
