Leapfrogg LVG strategy includes social media

LVG has selected Leapfrogg as its digital marketing partner across the driving tuition provider's Red Driving School and Red Instructor Training brands.

The agency will work to create and implement ongoing search engine optimisation and social media activity.

Activity will begin later in January 2010, following a full research audit of the two brands' online assets, competition and audience.

The audit results will be used to develop a digital marketing strategy that will include search engine optimisation, social media planning and training, plus content creation and marketing.

Search engine optimisation activity will focus on improving the range and quality of content for each website and analysing user experience leading to an improvement in the number and quality of leads generated.

Social media channels will be used to better engage the respective audiences for each brand.

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